This is Zojirushi’s marketing phrase, without doubt their designs and high quality products inspire cooks everywhere to innovate! It certainly inspired us as a company and has pushed us to make innovations in our rice cooking technology!

Zojirushi rice cookers are manufactured to the highest quality, using the highest quality components and real thought has gone into the functions on each rice cooker. Each rice cooker has slightly different functions, as Zojirushi has recognised that people want different things in their rice cooker models. However, this splitting of functions across different models, or the basic nature of some of the functions, frustrated a lot of our customers and in part, this is why we developed the Yum Asia trio of rice cookers as a lot of customers want several useful features combined into one beautiful package.

Panda, Sakura, Bamboo rice cookers and Zojirushi products are easy to use and make cooking nutritious, balanced meals so easy! The unique way these premium rice cookers cook means that rice is perfect every time and the texture of the cooked rice is amazing! We have tried many other rice cooker brands and none of them have come close to the quality of the rice cookers we sell.

All of the rice cookers we sell are clever enough to cook rice on a timer setting so all you need to do after a busy day at work is prepare the rest of the meal. On a cold winter’s morning you can have piping hot, yummy porridge waiting for you with boiling hot water ready to make your morning cuppa! Once you have used a premium rice cooker or water heater, you will never go back to a saucepan, basic rice cooker or kettle.

So, what are you waiting for? We stock the latest micom fuzzy logic models available for UK and European power and the only Induction Heating rice cooker made for the UK and Europe.