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About Our Rice
Why Choose Yum Asia Brand?
WE DON'T CHOOSE ANY OLD RICE
For each grain chosen we test for aroma, taste, texture, shape, purity, ethical harvesting and much more...
GENEROUS PROPORTIONS
We simply don't do small portions. For example, the most popular rice we have is packaged in generous resealable 5kg pillow bags.
GOOD IN PANS - BETTER IN RICE COOKERS!
Picked to work well in saucepans but cooks amazingly in good rice cookers.
FULLY COMPLIANT
Rice is only chosen if it acheives the correct grade and meets various certifications such as GMP, GHP, HACCP international standards.
Where our rice originates
Thailand, Pakistan and Vietnam
Our rice is grown in either Roi et, in North Eastern Thailand (Jasmine and Riceberry) , Pakistan at the foothills of the Himalayan mountain range (Basmati rice) or the finest paddy fields of Vietnam (Koshihikari). All our growing areas are prime grounds for growing their own respective speciality grains and are world renowned.



The Popular Grains
Here is a summary of the more commonly eaten rice

Great offers on rice

Rice Cooking Tips
There are many different ways to cook rice. Some are better than others. Check out our advice for great tasting rice every time.
DO NOT USE any type of rice that has been pre-cooked / quick cook / easy cook / parvoiled rice.
Use a good rice cooker
Whilst not essential a good rice cooker with fuzzy logic technology does more than simply boil the rice. It steams, braises and other cooking techniques to achieve optimal taste, texture and aroma.
Use a saucepan but do it right
The most common method of cooking rice is the boiling method in a saucepan. Often a lot of nutrients are lost in this method but if the process involves some steaming then the results can be satisfactory
Use good quality rice
Use a good quality grain which doesn't have many broken grains. If using a rice cooker choose the right function for the rice you are cooking. Do not use pre-cooked rice.
Wash your rice if needed
Not all rice needs washing but if your rice is particularly starchy then run through cold water using a sieve or similar until the water runs more clear.
Use the right amount of water
Different rice types require different amounts of water. This amount is also determined by the amount of rice you are cooking. You can either use rice cooker bowl level lines to assist with this or try work out the ratio of rice to water yourself.
Leave to rest
When finished cooking in either a pan or a rice cooker remove the cover, gently stir the rice to release excess moisture and leave it to stand for a few minutes. Leaving on keep warm in a rice cooker with the lid shut after stirring works best.








