TIME TO COOK PERFECT RICE
No.1 For Premium Rice Cookers
Chalk-White 
Charcoal Black 
Dark Stainless Steel 
Light Stainless Steel 
Pebble Grey 
Pebble White 
White and Grey 
White and Green 
Arctic White 
Cobalt Grey 
Sage-Green 
Black and Silver 
White and Silver 
Chalk White 
Slate Grey 
Anthracite Black 
Metallic Silver 
Champagne Rose 
Next Last Post Date For Christmas
Make sure you get your order to us in plenty of time for delivery this festive season by clicking here to learn more
CUT OFF PASSED
The Future Is Already Here
We bring tomorrow's technology today to rice cooking and thermalware. Premium rice cookers for the UK, Europe, USA and now in the South East Asia. The rice cooker revolution continues..
How Simple?
Take the stress out of cooking rice.
No more hovering over the stove or having pans or budget rice cookers spit starchy water everywhere.
Don't Just Take Our Word For It
Our rice cookers don't get so many great reviews by respected publications for no reason. We excel at making products that work time after time.
“We took the best of existing rice cooker technology and improved it for the modern lifestyle”
Donna and Neil (Founders of Yum Asia)
KAWAII, MINI BUT POWERFUL
Focus On Panda
- 1-3 Cup Capacity (0.6L)1-3 Cup Capacity (0.6L)
- 4 Rice Cooking Functions4 Rice Cooking Functions
- 4 Multicook Functions4 Multicook Functions
- Advanced Fuzzy LogicAdvanced Fuzzy Logic
- Multi Award Winner 2020-2025Multi Award Winner 2020-2025
THE ALL ROUNDER
Focus On Sakura
- 1-8 Cup Capacity (1.5L)1-8 Cup Capacity (1.5L)
- 6 Rice Cooking Functions6 Rice Cooking Functions
- 6 Multicook Functions6 Multicook Functions
- Advanced Fuzzy LogicAdvanced Fuzzy Logic
- Multi Award Winner 2019-2025Multi Award Winner 2019-2025
Focus On Rice
- Save MoneySave Money
- Easy CheckoutEasy Checkout
- Guaranteed Lowest PricesGuaranteed Lowest Prices
- Curated BundlesCurated Bundles
- Great Gifts Or As A TreatGreat Gifts Or As A Treat
- Launch Your CookingLaunch Your Cooking
POPULAR BUNDLES
Sakura Rice Cooker Saver Bundle
From: Original price was: £212.40.£189.18Current price is: £189.18.
Rice Super Saver Bundle
Original price was: £89.50.£64.90Current price is: £64.90.
Hotaru UMAI IH Rice Cooker Saver Bundle
From: Original price was: £262.40.£234.18Current price is: £234.18.
Kumo YumCarb Rice Cooker Saver Bundle
From: Original price was: £162.40.£144.18Current price is: £144.18.
Bamboo UMAI IH Rice Cooker Saver Bundle
From: Original price was: £272.40.£243.18Current price is: £243.18.
Rice Cooker Accessories Saver Bundle
From: Original price was: £62.60.£55.35Current price is: £55.35.
Instant Hot Water Dispensers
Premium water dispensers that deliver hot water on demand time after time
Energy saving - no waiting!
Over 30,000* 5 Star Ratings Premium Customer Service
We are THE rice cooker experts with a strong passion for everything rice. We design, build and sell products for tomorrow's world
*Aggregated reviews from various marketplaces and platforms
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WHAT WE DO
- Latest TechnologyLatest Technology
- Healthy MaterialsHealthy Materials
- Future Proof ProductsFuture Proof Products
- Full AssistanceFull Assistance
- Lowest PricesLowest Prices
WHAT WE DO NOT DO
- Don't Do BasicDon't Do Basic
- Don't Do UnhealthyDon't Do Unhealthy
- Sell Obsolete ItemsSell Obsolete Items
- Abandon CustomersAbandon Customers
- Over priceOver price
